The Bledsoe Show

Raj Sundra: Sustainable Systems for Success #47

Treat problems like gifts, Make systems your bitch, Create conditions for success to emerge, Mantra is a skill, and more.

Guest: Raj Sundra

Raj Sundra is founder and CEO of Transformance Business Consulting. He believes in the limitlessness of human potential and the ability of a company comprised of empowered employees to produce extraordinary results. He has crafted his consulting business into something unique — a service that combines the best of business practices with cutting edge personal development and performance methodologies.

Sundra developed much of his business expertise as head of product development and second in command at Speck Products — a leader in the iPod accessory market. Raj was an integral player in Speck Products moving from 3 employees and $0 in revenue in 2003, to 30 employees and an annual revenue of $22M in 2006. In 2006, Speck Products was ranked #41 in Inc. 500’s fastest growing privately held companies.

Sundra has been highly trained in the field of personal development with over 8 years as a participant and coach in one of the world’s leading personal growth companies — Landmark Education. He has taken what he has learned in the realm of personal development and applied it with an extremely high level of success in the world of business.

Connect on social: Facebook, LinkedIn

Resources: Transformance Business Consulting,


Treat problems like gifts

Raj Sundra helps businesses create 90 day game cycles that improve operations and help achieve success. He gets involved in what a company does and helps create a game plan that is executable and practical.

Sundra likes to compare businesses to humans. Every business and every human have to go through some type of mess to experience growth. However, there are patterns to the mess and ways to systematically develop and grow through it.

In relationships, as well as in business, “The problem is the path.” Moving from A to B is always going to bring up issues that get in the way, but you need to approach each problem like a gift. The trick is to know that everything is available to you, and you just have to get your shit out of the way.

“A person’s growth is messy, that’s just part of the deal.” — Raj Sundra

In the fitness industry, Mike noticed that a lot of gym owners have the same problems. Although, most of them think their business problem is unique and doesn’t happen to others. The successful businesses are the ones that deal with problems instead of sweeping them under the rug.

Pro tip: If you are a gym owner, check out Barbell Business — #1 rated Fitness Business Podcast that will inspire you to be a better leader and grow your fitness community. Nurture your entrepreneurial spirit by working in your unique genius, and work smart, play hard, impact more lives, and live BIG.


Make systems your bitch

Raj Sundra likes to say: “Make systems your bitch.” Which means, create structure to create freedom. Sundra likes to use the concept of games, because games have structure — there are end goals for winning, rules on how to play, and beginning and end. Whether it’s sports or other type of performance games, structure allows creativity and maximum potential to flourish in humans.

High speed, low drag

In any moment of time, there’s an infinite amount of possibilities of what can happen, which can be overwhelming and debilitating. We usually let things that happened in the past dictate our present and future. Mike uses a mantra he calls: “High speed, low drag.” Which means, anything that feels heavy, which doesn’t let Mike move quickly and easily, gets removed. If something make things move fast and easy, then he keeps it.

This mantra creates structure and provides freedom for Mike, allowing him to get more stuff done with more ease. Do the work to find out your mantra and before you know it, you’ll experience freedom.


Create conditions for success to emerge

Flow in the context of structure creates conditions for success to emerge. But we can’t predict success, otherwise we’d all be successful using a success manual. Even the best teams in sports don’t always win, which is why games are interesting and why we gamble.

Emergence is a concept that success isn’t predictable, but success emerges from well functioning systems. A well functioning system is one where each part of the system is working well on its own, and also working well with all the other parts of the system.

First, you need to focus on each part individually making sure it’s working well on its own. But don’t get caught up in individual parts only, because once you isolate parts, things won’t work well cohesively. Understand each part and its meaning, and then figure out the interactions between parts.

“Success isn’t predictable, but it emerges from well functioning systems.” — Raj Sundra

Pro tip: It’s hard to figure out what things aren’t working for your business when you are on the inside. Mike uses two method to get outside his own box, he either hires a coach/consultant or drops a massive amount of acid. ?


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Body, mind, heart, and consciousness

Sundra focuses on four ways to distinguish the human system: Body, mind, heart, and consciousness. Your body is your physical self, your mind is your thoughts and beliefs, your heart is your soul, spirit and love, and your consciousness is your awareness.

The human system thrives when each of the four ways (body, mind, heart, and consciousness) is working well on their own, and communicating and informing all the others.

It’s the same in business, when departments work well on their own and inform other departments, it brings ease to the system and creates a positive feedback loop. That helps businesses accelerate into their accessible potential.


“I’ve got this.”

We always want ease, we don’t like to suffer, and it’s anything but easy to scale a business or be in a relationship with someone. To experience growth and success, you need to find a state that you can sustainably operate at your maximum capacity without crashing.

In life, a lot of what we face is the doubt in ourselves, which is why you need to operate from a framework of: “I’ve got this.” That allows you to be in a mindset of figuring out how to succeed instead focusing of failing.

Whether you run a business or you are in a relationship, are going to experience some suffering and your mind will tell you: “I can’t do this.” To achieve your goal and succeed, you need to find ease. When one part is suffering, shift your thoughts into other parts to experience and remind yourself: “I’ve got this.” That will bring you ease.

When ease is not sustainably present, figure out what part of the system or an interaction of the system is not functioning well. Remember to never push too hard, else you are going to crash. Find a pace that makes you move as fast as possible, that you can carry out for a long time.

For us humans, our consciousness can be the highest leverage point to improve performance. One aspect of consciousness is the ability to watch yourself, which means you can observe your body, your mind, and your heart. It’s the integration piece.


90 day business game cycles

Sundra’s base structure for the 90 day business game cycles is to chunk things down. Anything you’re doing now needs to be informed by the future that you want. It’s important to get clear on the problem and on measures of success, and get inspired to work towards it. Then, outline how you’re going to get there, looking at each department, keep chunking it down.

During the 90 day cycle, as the CEO, you put their team into action, your systems into action, and you’re looking where things aren’t working. You need to figure out what needs to be fixed in order to scale to the next goal. Each leader of each department is part of the system: Marketing, design, product development, etc. So when your system is organized and something is not working well, you can look into small chunks, and figure out for example: Is it a systems thing? A standard operating procedure? Not the right automating marketing tool? Is the leader’s belief systems?

“Scaling is maximizing the ability of something to produce something more.” — Raj Sundra

Sudra’s system summed up:

Step #1: Figure out what do you want.

It’s important to get clear on where you want to go, on the problem and on measures of success. It needs to be truly authentic and inspiring to you, because that will make navigating the roadblocks much easier to figure out.

Step #2: Be enrolled in it.

If the mission isn’t authentic, the team won’t get enrolled, and levels of motivation will be low.

Step #3: Believe that you can have it.

You need to work in a framework of “I’ve got this.”

Step #4: Chunk it down into actionable steps.

Chunk things down to simple, actionable steps. Don’t leave room for ambiguity.

Step #5: Identify blockers and transform them.

When you hit a roadblock, transform it or change your goal. Don’t be in the middle.


Mantra is a skill

The practice of using mantras is a skill in itself. Mike usually uses the same mantra for 6 months, and afterwards it just becomes a part of new self. Then, he moves on to focus on a new mantra.


Top of funnel metrics

To perform well, you need a clear metrics dashboard, and you need to be measuring the right metrics. To get the highest leverage on your business you need to:

  • Proactively put the metrics dashboard creation into what you do. Put meaning behind it.
  • Have each area of the business with the concept of top of funnel.
  • Every week look do a team huddle and discuss tweaks to top of funnel that make the most impact, including massive changes on the downstream.

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